Insights
Practical guides for contractor owners connecting marketing activity to business outcomes.
01 / Measurement
Connect each inquiry to an opportunity, then reconcile appointments, estimates, sold jobs and collected revenue. A shared set of stage definitions makes the numbers useful.
2026-10-08 · Aurex Business Labs
Read the guide ↗02 / Economics
Cost per lead measures inquiries. Cost per sold job measures the cost of winning work. Use both, with job margins and collection timing, to judge acquisition economics.
2026-10-08 · Aurex Business Labs
Read the guide ↗03 / Recover
Give every open estimate an owner, a next step and a reason for follow-up. Use helpful conversations to resolve decisions, then stop when the homeowner declines or opts out.
2026-10-08 · Aurex Business Labs
Read the guide ↗Your next step
Request a Revenue Leakage Audit to map your current process, calculate what the investment would need to produce, and identify the three improvements most worth fixing first.
Request My Revenue Leakage AuditAurex accepts no more than 2 new implementation starts per month.
