Tracked revenue
Revenue tied to a lead, opportunity, or customer visible in the agreed tracking system.
Results methodology
Every Result Needs a Definition
A useful result states its source, date window, business context, measurement method and limitations.
The Terms We Use
Collected revenue
Money the client confirms it received.
Verified result
Source, opportunity stage, sale, and revenue can be reconciled using the agreed records.
Influenced result
An Aurex campaign or workflow touched the opportunity, but causation cannot be fully isolated.
Estimated gross profit
Collected revenue multiplied by a client-supplied or documented gross-margin estimate.
Unverified result
A result reported without enough source, sale, or revenue documentation to verify.
How a Result Becomes Publishable
We reconcile the source record, opportunity history, sale record and revenue amount. We identify the date window, baseline where available, cancellations and refunds, and whether revenue is contracted or collected. Estimates use a documented margin assumption.
We retain the original acquisition source and label recovery, repeat and referral activity separately. One job is counted once in combined revenue. A touched opportunity is classified as influenced when causation cannot be isolated.
Client permission and verification are separate requirements. Both must be satisfied before a financial proof record or client media appears publicly. Supporting images are redacted to remove customer personal information.
- Leads are not revenue.
- Booked appointments are not sold jobs.
- Tracked revenue does not always prove sole causation.
- Results vary.
- Past performance does not guarantee future results.
Results vary. Past performance does not guarantee future results. Tracked revenue does not establish sole causation. Read the results disclaimer.
Your next step
Find the Revenue Your Current Process Is Leaving Behind
Request a Revenue Leakage Audit to map your current process, calculate what the investment would need to produce, and identify the three improvements most worth fixing first.
Request My Revenue Leakage AuditAurex accepts no more than 2 new implementation starts per month.